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Learn how Leading High Tech Companies use CRM to Grow Channel Revenue and ROMI
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Learn how leading High Tech companies are growing channel sales and increasing Return on Marketing Investment (ROMI). See the results of recent Aberdeen research discussing best practices in sales and marketing effectiveness. Discover how top performing high tech companies manage and use customer data, measure marketing spend effectiveness, and support internal and channel sales. Learn how best in class high tech companies use enterprise data throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers.
About our Presenters:
Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
Peter leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become Best-in-Class organizations. His research is widely publicized, covering topics such as sales training, sales intelligence, CRM/SFA, sales performance management, and integrating technologies around customer acquisition and retention.
David Lasher, Global Business Services Partner, IBM
David Lashar leads the IBM CRM practice for the Industrial Sector. David is also global leader of IBM's CRM Center of Excellence for Software as a Service (SaaS). In these capacities, David works with executives in marketing, sales, and service to plan and execute business transformation programs enabled by CRM technologies. He has a specialty in developing strategies and deploying capabilities to improve the customer experience. David frequently writes and speaks on the topic of driving efficiencies, margins, and growth through CRM initiatives. He brings a perspective that is informed both by marketplace research and client experience.
Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle
Jonathan Oomrigar is vice president of Oracle's global high technology business unit. In this role, Mr. Oomrigar is responsible for business development, sales enablement and the strategy for bringing Oracle Applications and technology to the high technology market. Today, he works closely with customers who are adopting service-oriented architectures to gain a competitive edge and prepare for growth.