MDM as a Strategic Initiative: Aligning Data with Business Needs

 
 
 
Master data, or critical information on customers, products, suppliers or similar categories, provides the foundation for many key business processes. When this information is accurate, consistent and up-to-date, organizations have better visibility into internal operations, interactions with their business partners, and the behavior of their customers. When it is missing, incorrect, or hard to find, organizations experience inefficiencies, delays, errors, and poor business decisions. Aberdeen's survey of 163 organizations reveals how companies are handling this critical information. Main strategies employed by Best-in-Class organizations include ensuring their data initiative aligns with larger business objectives, clearly defining roles for IT and line-of-business, and investing in data quality. As a result, they are seeing dramatic reductions in data errors and improvements in employee efficiency.


About Our Presenters:


Nathaniel Rowe, Research Analyst, Enterprise Data Management, Aberdeen Group
Nathaniel Rowe is a Research Analyst in the Enterprise Data Management practice at Aberdeen Group. His practice focuses on the rapidly growing volume of business data, and the Best-in-Class practices for the creation, capture, management and analysis of this information. His research topics cover everything from physical documents, unstructured data, master data records, and the ever important "Big Data" problem facing modern companies. Nathaniel holds a BA from Yale University. He was appointed as a Kern Fellow in Yale's Department of Digital Media and Dissemination following graduation, and worked for several years in the electronic disaster recovery industry before joining Aberdeen.



Kelly Koeller, Strategic Content Manager, W.W. Grainger, Inc.
Kelly Koeller is a seasoned Information Management professional with over 20 years of experience. Throughout his career, Kelly has served in a variety of leadership roles at W.W. Grainger, Inc. His current role is as the Strategic Content Manager for the Product Management organization. He is responsible for the strategy and use of product data in enterprise wide initiatives. During the past 10 years, Kelly has been involved in spearheading Grainger’s adoption of MDM and Data Governance programs relative to product information. He regularly guides the organization in the acquisition and syndication of product data for the enterprise. Kelly was co-lead of Grainger's Stibo implementation in 2010 that involved integrating two distinct business' product information and publishing processes.




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