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Extracting Big Value from Big Data in Digital Media
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As the amount and variety of business data continues to grow at incredible rates, more organizations are beginning to pay attention to the potential business impact found in digital media. In fact, Aberdeen's research shows that 61% of organizations consider digital media to be a critical part of their Big Data initiatives. However, fewer than one in five of these organizations currently have the tools to efficiently manage this type of information. This means that leading digital media firms - including advertisers, marketing service providers, content publishers and more - are finding themselves in the middle of an incredible opportunity.
Much has been made of the solutions to efficiently manage the growing volume, increased variety, and faster velocity of business data, but for these firms it is just as important to consider how to use this data to deliver the most value - to deliver the right message to the right person at the right time... for the right price. This webinar will provide research findings on the state of Big Data, and a discussion of the tools, techniques and talent used to boost marketing effectiveness, optimize ad campaigns and drive strong customer acquisition and retention.
About Our Presenters:
Nathaniel Rowe, Research Analyst, Enterprise Data Management, Aberdeen Group
Nathaniel Rowe is a Research Analyst in the Enterprise Data Management practice at Aberdeen Group. His practice focuses on the rapidly growing volume of business data, and the Best-in-Class practices for the creation, capture, management and analysis of this information. His research topics cover everything from physical documents, unstructured data, master data records, and the ever important "Big Data" problem facing modern companies. Nathaniel holds a BA from Yale University. He was appointed as a Kern Fellow in Yale’s Department of Digital Media and Dissemination following graduation, and worked for several years in the electronic disaster recovery industry before joining Aberdeen.
Krishnan Parasuraman, CTO Digital Media IBM Netezza and Big Data, IBM
Krishnan Parasuraman works very closely with IBM Digital Media customers in an advisory capacity and is an authority on the use of big data technologies, such as Hadoop and massively parallel data warehouses, towards solving analytical problems in the online digital advertising, customer intelligence and real time marketing space. Krishnan has worked in R&D, consulting and technology marketing roles within information management and enabled data warehousing solutions for large media and consumer electronics organizations like Apple, Microsoft and Kodak. Krishnan holds an M.S. degree in computer science from the University of Georgia with specialization in large scale distributed information systems.