Sales Effectiveness 2012: How the Best-in-Class Collaborate to Close More Deals

 
 
 
Sales productivity is increasingly becoming the go-to imperative for enterprises seeking to both grow their selling "batting average" and yet control the deluge of information that threatens to weigh down the discovery, planning and execution of effective lead-to-win practices.

This webinar will showcase research from the Aberdeen Group’s Sales Effectiveness practice, with Research Director Peter Ostrow providing unique insight into how top-performing sales organizations deploy internal and external social collaboration to ensure a more accurate and effective sales pipeline management system. Getting the right people involved with selling discussions at the right time, minimizing bureaucratic impediments to smarter sales processes, creating context-based conversations to more effectively close deals – these are the brass rings that can be within your reach. Join us on November 9 to learn how.


About our Presenters:


Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
Peter leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become Best-in-Class organizations. His research is widely publicized, covering topics such as sales training, sales intelligence, CRM/SFA, sales performance management, and integrating technologies around customer acquisition and retention.




Jenny Victor, Senior Director of Product Marketing, Magnet Systems, Inc.
Jenny is the senior director of product marketing at Magnet, where she leads all facets of marketing for Sales WIN, Magnet’s innovative sales productivity application. She brings over 11 years of experience in defining, crafting, and executing corporate and product marketing programs that deliver strong results for the business. Prior to Magnet, Jenny was the senior director of product marketing at PivotLink, the senior director of corporate marketing at Vitria Technology, and the Product Marketing Manager for Data Warehousing and Business Intelligence at IBM.