Data-driven Sales Excellence: How the Best-in-Class Align People and Process with Technology

"My territory isn't strong enough to make my number!" "Your sales forecast is pure fiction!" "Why are we double-paying commissions on this deal?"

These all-too-common phrases among sales leaders, sales operations managers and sales reps are clear indicators of inefficiently-run sales organizations, as well as of companies that fail to beat out the competition because their sales enablement practices are flawed or completely missing.

In this webinar, Aberdeen's Peter Ostrow will reveal how Best-in-Class organizations empower their sales team with technologies and best practices that create optimized territories, accurate forecasts and better results.

About our Presenters:

Peter Ostrow, VP/Group Director, Customer Management | Sales Effectiveness Research Leader, Aberdeen Group
At Aberdeen, Peter oversees research consumed by end-users in Marketing, Sales and Service management roles. He also leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become best-in-class organizations. His research is widely publicized and covers topics such as sales training, sales intelligence, CRM/SFA, sales performance management and integrating technologies around customer acquisition and retention.

Bryan Bayless, Vice President of Finance, McAfee
Bryan Bayless is the Vice President of Finance within the Go-To-Market function at McAfee, an Intel Company. His teams are directly responsible for supporting the Sales, Marketing, Services, and Technical Support organizations. They focus on planning, budgeting, reporting, financial analysis, calculating and paying commissions, and sales performance management.

Matthew Howard, Vice President of Marketing, Anaplan
Matt Howard is the Vice President of Marketing at Anaplan. His team is in charge of the positioning of the platform and continuing to grow the customer base. They helm brand development, strategy and product marketing, demand generation, and inside sales. Prior to Anaplan, Matt held positions in product management and business development at Merced Systems and Siebel Systems.