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Travel & Expense for the Social Enterprise: Increase Sales, Decrease Costs with integrated CRM and Expense Management
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The average company spends 8 to 12 percent of its annual budget on expenses related to travel and entertainment (T&E), much of which is focused on driving sales and improved client relationships. But what impact does that T&E spend actually have on customer acquisition and retention? How do you know which business trips helped drive revenue and which were a waste of time and money? Are there customers or prospects that you should be visiting more often due to the impact they could have on your business? These questions and more can be answered by integrating travel and expense management with CRM.
Join us for a complimentary Webinar that will help your organization:
Understand how to map the true cost of sales opportunities and drive more profitable customers
Provide a social and mobile expense management solution that your sales teams will actually use
Reduce approval and reimbursement times
Drive higher visibility into T&E spending across sales teams
About our Presenters:
Christopher Dwyer, Senior Research Analyst - Global Supply Management, Aberdeen Group
Christopher is a recognized specialist in the fields of procurement, sourcing and complex category management. As a senior research analyst in Aberdeen's Global Supply Management practice, Christopher provides guidance and direction to procurement and sourcing professionals around the globe, helping them streamline the procure-to-pay process and drive superior performance. He has co-led Aberdeen's e-payables research while driving the Global Supply Management channel's research on complex category management, such as contingent labor management, print / print services, travel and entertainment (T&E) expense management, and strategic meetings management. Christopher has been covering the complex categories arena while focusing on specific efforts within the procurement and sourcing research space, as well as contributing to Aberdeen's landmark e-payables and accounts payable research.
Katherine Sullivan, Senior Director of Product Marketing, Concur
Katherine Sullivan has worked at Concur for over 14 years and currently holds the position of senior director of SMB Product Marketing. Previously, Katherine served as the senior director of Product Strategy where she drove the product strategy for Concur's flagship expense reporting and invoice processing SaaS offerings. She has also served as the director of R&D for Concur Expense Pro, where she was responsible for product strategy and development. Prior to that, she worked a licensed series 6 & 63 lead project manager for Merrill Lynch in the 401(k) division.
Jodi Koskella Senior Partner Marketing Manager, Salesforce.com
Jodi Koskella manages partner marketing at Salesforce.com for strategic ISV and Channel Partners. As Senior Partner Marketing Manager for the Concur relationship, she is responsible for strategy, communications and go to market activities for Concurforce and the Concur Connector for Salesforce. Prior to Salesforce, Jodi spent 15 years focused on B2B enterprise software marketing with a background in retail, web analytics and data warehousing.