Chance Favors the Prepared Mind: How the Best-in-Class Maximize Selling Time Through Better Sales Intelligence

 
 
 
Contemporary sales practitioners have a "good news, bad news" dilemma. There is plenty of available information at their fingertips about their customers, prospects, and target markets, but the flood of data has created a potential "TMI" situation, in which the endless stream of content threatens to drown out the best sales opportunities within a steadily rising tide of unfiltered intelligence overload.

Join Aberdeen Group Sales Effectiveness Research Director Peter Ostrow in learning how top-performing sales organizations shrink their sales cycle, grow their revenue and keep their customers coming back, all through the use of Sales Intelligence solutions. Learn about the best practices that your peers are using to minimize non-selling time and maximize their quota attainment in this interactive and informative session.


About our Presenters:


Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
Peter leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become Best-in-Class organizations. His research is widely publicized, covering topics such as sales training, sales intelligence, CRM/SFA, sales performance management, and integrating technologies around customer acquisition and retention.




David Hanson, Senior Director, Marketing & Business Operations, LexisNexis
David has a decade of experience with LexisNexis including financial planning, business/pricing strategy and marketing execution. He currently manages the marketing, pricing and business planning functions for LexisNexis Business Insight Solutions. His team is focused on expanding the footprint of LexisNexis in the corporate segment through innovative B2B marketing and effective operational planning and initiative execution.