A New Retail Business Intelligence Paradigm: The Customer Comes First!

 
 
 
For 57% of retailers the desire to present a more individual and personalized shopping experience is paramount for customer profitability. Fulfilling customer expectations related to a personalized shopping experience goes beyond recruiting and training helpful staff. It is important for these organizations to have as much relevant data and information as possible about their customers, both individually and segment-wide, to provide the best experience through a more well-informed associate or employee.

Join Aberdeen's Principal Retail Analyst, Sahir Anand, Chuck Schweiger, Business Analyst at Timbuk2 Designs, and Joe Dalton, CMO of PivotLink for a 60-minute 2012 Outlook Special and Virtual Round-Table discussion on the fast-paced growth in demand for a different type of retail intelligence and decision making strategy- one that is all about customers and what influences their purchase behavior and loyalty. Learn about the who, what, and why of this new retail paradigm.

Don’t miss out on this opportunity to sign-up and join us for a complimentary 2012 Trends and Virtual Round-Table Discussion. Through this webinar, you can learn about:
  • Ways to manage the new sources of customer and business data in retail
  • Methodologies for addressing customer data credibility and reliability
  • The process of customer data segmentation to increase customer recency, frequency, and monetary, campaign effectiveness
  • New channel customer profitability metrics
  • Formulating new retail customer value chain insight dashboards (reviews, comparison shopping, channel (digital) commerce, cross-selling, up-selling, social shopping, mobile experience etc.)


About Our Presenters:


Sahir Anand, VP and Principal Analyst, Retail and Banking, Aberdeen Group
Sahir oversees and enables the overall research and analysis in the vertical industry segments including retail and hospitality, and retail banking related process management and technology value chain areas. Mr. Anand’s work is related to use and adoption of technologies and processes that aid optimization and efficiencies in the multi-channel business environment. He specializes in the points of customer interaction and points of integration (technology and business workflow) functions.



Charles Schweiger, Business Analyst, Timbuk2 Designs
Chuck Schweiger is a California Bay Area native and graduate of the University of California at Davis. After spending five years in the financial services industry, he switched gears entirely and wound up at Timbuk2 Designs Inc; a global manufacturer and retailer of messenger bags, daypacks, luggage, and consumer electronics accessories. In addition to having performed Timbuk2's business intelligence integration, he also administers the ERP system, B2B website, and EDI platform. Chuck's next project is to develop a company-wide product management database.



Joe Dalton, Chief Marketing Officer, Pivotlink
Joe is the Chief Marketing Officer of PivotLink, the leading provider of retail intelligence applications on-demand, and is responsible for PivotLink's product strategy and roadmap. As founder and CEO of Knowledge Discovery One, a retail decision support application provider based in Austin, TX, Joe helped pioneer advanced retail analytics relating to market basket analysis and customer segmentation.