The Future of Sales: How Best-in-Class Sales Organizations Own the Customer Experience

 
 
 
Contemporary corporate sales organizations must adapt to today's on-demand selling environment and the resulting altered buying cycles. The coveted accomplishments of credibility, customer satisfaction and profitability require ongoing attention to the skill sets of the company's front line - and beyond. To this end, a wide variety of sales training solutions and methodologies are deployed by companies seeking to lower the cost of selling, while maximizing the top line of gross revenue.

With data collected from hundreds of customer-facing professionals annually, the Aberdeen Group has a unique finger on the pulse of how top-performing companies own the customer experience. Whether the customer touch-point is in marketing, sales, service or another role, the Best-in-Class companies consistently deploy better processes, skills, technologies and services to drive revenue. Join Peter Ostrow, VP/Research Group Director, Customer Management for the Aberdeen Group, to find out what these keys to success are.


About our Presenter:


Peter Ostrow, VP/Group Director, Customer Management | Sales Effectiveness Research Leader, Aberdeen Group
At Aberdeen, Peter oversees research consumed by end-users in Marketing, Sales and Service management roles. He also leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become best-in-class organizations. His research is widely publicized and covers topics such as sales training, sales intelligence, CRM/SFA, sales performance management and integrating technologies around customer acquisition and retention.